About

    Many researchers are concerned about the generalizability of their research findings in cross-cultural, cross-national settings. Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.

    In 1993, a small number of researchers from across several countries, whose major research interests focus on the internationalization of firms, decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil, then Michigan State University CIBER Founding Executive Director, and Professor Catherine N. Axinn of Ohio University (an MSU alum), an informal research alliance was then formed, known as the Consortium for International Marketing Research (CIMaR).

    We encourage researchers to submit their work on the following topic areas, though other topics are also welcome:

    ● digitalization of international marketing
    ● responsible and sustainable marketing in the quasi-post covid pandemic
    ● ethics, sustainability, and corporate social responsibility
    ● climate change and the impact on international trade
    ● sustainable distribution and logistics in international marketing
    ● international marketing strategy – consumer and business perspectives
    ● global value chains and internationalization
    ● emerging market challenges and opportunities in international marketing
    ● entrepreneurial perspectives in international marketing
    ● marketing mix management in disrupted times

    We recommend papers and abstracts to follow the presented submissions guidelines. They are not mandatory, but recommended:

    Full paper:
    • Papers must be fewer than 10,000 words inclusive of all materials, including appendices and references. Papers exceeding these limits may be returned to the author(s).
    • Papers must follow the APA 7.0 Style Guide
    • All submissions must be in English.
    • Each submission must include an abstract, not to exceed 200 words, that summarizes the manuscript or panel discussion.
    • Use Times New Roman 12-point font, double spaced, 1-inch (2.5 cm) margin all around, and 8.5″ × 11″ page setting. References may be single-spaced.

    • Extended abstracts must be fewer than 3,000 words inclusive of all materials, including appendices and references. Papers exceeding these limits may be returned to the author(s).
    • Papers must follow the APA 7.0 Style Guide
    • All submissions must be in English.
    • Use Times New Roman 12-point font, double spaced, 1-inch (2.5 cm) margin all around, and 8.5″ × 11″ page setting. References may be single-spaced.

    Networking

    Knowledge

    Have Fun

    Immersion

    Mission

    As an informal, scholarly network, CIMaR consortium members have agreed to undertake joint research projects in order to make significant contributions to the knowledge and practice of international marketing. The extent of collaboration includes:

    • Development of research agendas
    • Conceptualization and construct development
    • Instrument design, and data collection
    • Analysis and jointly-authored works

    In addition to annual meetings to discuss and/or initiate joint research, CIMaR members also meet at professional meetings such as the Academy of International Business and the American Marketing Association, and extend invitations to visit each other’s campuses. In addition, they arrange for their doctoral students to study at members’ schools.

    Committee

    Conference Co-Chairs

    Prof. José Milton Sousa-Filho (UNIFOR)
    Prof. Salomao De Farias (GSU)

    Organizer Committee

    Prof. José Sarto Freire Castelo (Unifor)
    Prof. Keysa Manuela Cunha de Mascena (Unifor)
    Prof. Lucas Lopes Ferreira de Souza (Unifor)
    Prof. Milena Reis Auip Barbosa (Unifor)

    Program

    > 15 January 2023 | Submission System Opens

    > 12 March 2023 | Deadline for Abstracts and Paper Submissios

    Deadline extended:
    > New date: March, 27

    > 03 April 2023 | Notifications of Acceptance

    Our official schedule will be released soon

    Location | Unifor

    Created in 1973, the University of Fortaleza is a higher education institution recognized at regional, national and international levels.

    The University values excellence in its mission to contribute to socioeconomic, scientific and cultural development, through the training of professionals, research and university extension.

    In addition to graduation, there are stricto sensu graduate programs, with master’s and doctoral degrees, and also lato sensu (specializations and MBAs). The slogan Teaching and Learning is already part of the lives of more than 100,000 students, including graduates and postgraduates.

    UNIFOR

    Address: Av. Washington Soares, 1321

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    Submissions

    Call For Papers

    We invite submissions of completed manuscripts, research abstracts and proposal for special sessions. Completed manuscripts will be considered for competitive paper sessions, and should not exceed about 30 pages in length (double-spaced).

    Structured abstracts specifying the purpose of the paper, the design/methodological approach, key findings, research, managerial and social implications, as well as its originality will be considered for research workshops, and should be about 2 pages in length (double-spaced).

    Proposals for special sessions should focus on an emerging issue and identify prospective speakers, and should not exceed 4 pages in length (double-spaced). Contact chairs directly about special sessions.

    All submissions should be uploaded here must in text format converted to PDF format up to by 12 March 2023. All identifying information (names and affiliations of all authors) should not be present in the main body of the manuscripts, however, all information should be filled in the form.

    Manuscripts should follow the style guidelines indicated at CIMaR webpage and be submitted with the understanding that they are original, unpublished works and are not being reviewed elsewhere. A Best Competitive Paper for the conference will be selected by the CIMaR 2023 Advisory Board.

    Full paper:
    • Papers must be fewer than 10,000 words inclusive of all materials, including appendices and references. Papers exceeding these limits may be returned to the author(s).
    • Papers must follow the APA 7.0 Style Guide
    • All submissions must be in English.
    • Each submission must include an abstract, not to exceed 200 words, that summarizes the manuscript or panel discussion.
    • Use Times New Roman 12-point font, double spaced, 1-inch (2.5 cm) margin all around, and 8.5″ × 11″ page setting. References may be single-spaced.

    Extended abstracts:

    must be fewer than 3,000 words inclusive of all materials, including appendices and references. Papers exceeding these limits may be returned to the author(s).
    • Papers must follow the APA 7.0 Style Guide
    • All submissions must be in English.
    • Use Times New Roman 12-point font, double spaced, 1-inch (2.5 cm) margin all around, and 8.5″ × 11″ page setting. References may be single-spaced.

    Details About Publication Opportunities

    Accepted papers will be published in the conference proceedings in digital format. Authors can choose to publish either their full manuscripts or extended abstracts in the proceedings and should indicate this preference when first submitting their work.

    Professors De Farias and Sousa-Filho will work closely with CIMaR 2023 Annual Conference co-chairs, and a screening committee, to identify top papers presented at the conference with a view to their further refinement to make them suitable for publication in Journals.

    Awards the best papers selected

    1st – US$ 550 | 2nd – US$ 350 | 3rd – US$ 180

    Contact

    cimar2023@gmail.com